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Transforming complex institutions through better digital experiences.

Innovation Pie is an award-winning strategic design and digital transformation consultancy working with banks, governments and organisations shaping the future of essential services.
 

We help leaders turn ambitious transformation strategies into digital services that people trust, adopt and use.

We work with leadership teams navigating some of the hardest questions in digital transformation:

 

  • How do you modernise without losing trust?

  • How do you transform complex legacy services around the people who actually use them?

  • How do you create one coherent experience across markets, institutions and technologies?

  • And how do you ensure significant investments in technology translate into meaningful outcomes?

 

That is where Innovation Pie works.

 

Banking · Government · Financial Services · Digital Public Services

Trusted on transformation that matters.

Where we create impact

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Banking & Financial Services
Transforming banking around the customer.

Banks are navigating changing customer expectations, legacy infrastructure, regulation, emerging technologies and increasing competitive pressure simultaneously.


We help banking leaders rethink how their institutions serve customers digitally - across retail banking, corporate banking, lending, payments, onboarding and multi-market platforms.


Our work goes beyond redesigning interfaces.
We help create simpler services, stronger digital adoption and coherent experiences across increasingly complex banking ecosystems.

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Government & Public Services
Turning digital ambition into better public services.

Governments around the world are investing in digital transformation, AI and new models of public service delivery.


The real measure of that transformation is what citizens experience.


We work with public-sector leaders to translate institutional complexity, policy and technology into services that are accessible, understandable, inclusive and trusted.


From individual services to national digital ecosystems, we help put people at the centre of government transformation.

From ambition to adoption.

Our role often begins before a screen is designed.

We work with leadership and delivery teams to understand the transformation challenge, identify where experience is preventing progress and define what needs to change.

Understand

Research customers, citizens, employees and the wider service ecosystem.

Reimagine

Challenge existing journeys, processes and assumptions.

Design

Turn complexity into coherent services and experiences.

Deliver

Work alongside business and technology teams to bring the experience into production.

Improve

Measure, learn and continuously strengthen the service.

FMBcapital Holdings Plc

I had the pleasure of working with Chaymae and her company, Innovation Pie, on a transformative project for First Capital Bank. Chaymae and her team undertook the ambitious task of completely redesigning the User Experience (UX) and User Interface (UI) of our Internet Banking Platform across four countries. The project included extensive interaction with our corporate and retail clients.

Chaymae’s leadership, experience, technical expertise, and structured approach were clearly visible throughout the project. Innovation Pie delivered a comprehensive solution that exceeded our expectations. The new platform, with its minimalist and user-friendly design, aligns perfectly with the bank’s strategic goals.

The redesigned interface and enhanced user experience have been extremely well received by our customers and continue to drive strategic advantages through product excellence.

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